Muuuz - Webzine Structures & Design

The frontages of the Intercontinental Hotel Century City of Los Angeles are currently the theatre of a projection of the artist Kime Buzzelli. The building of 17 floors is transformed into giant screen for a visible spectacle of the beach of Santa Monica until Century City.

The film of Kime Buzzelli illustrates the services and approvals suggested by the hotel. Architecture becomes thus support of its own promotion, with semi way between the artistic intervention and the operation of guerrilla marketing, offering a spectacle in the city while diffusing a promotional message.

Discover it video of the intervention of Kime Buzzelli :

Source: Lunaticadesnuda
Guerilla Marketing et Architecture