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Atelier Marko Brajovic : Boutique Camper à Sao Paulo

Marko Brajovic, Brazilian architect, imagined 2013 in the interior of the Camper store in the heart of a shopping district in Sao Paulo.

The store, all in length, features natural lighting through its glass front. Inside, originality is suspended from the ceiling thousands of red laces of different lengths, creating an arched shape. The architect has chosen the sobriety of white coating for floors and walls to amplify the contrast with the bright red ceiling.

The shoe brand Camper initiated the concept "Camper Together" which consists of a call to designers to create a clean inside each store. The brand has made the bold choice not to standardize the design of all its outlets by working regularly architects and designers worldwide. In 2015, a second Camper store was directed by Marko Brajovic in Melbourne, inspired by the same concept of red laces.

For more information, visit the website Marko Brajovic.

Photographs: Fernando Laszlo

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