India Mahdavi : RED Valentino London

The French architect India Mahdavi has imagined a quirky and romantic inside the bubblegum-pink tones married to panels of yellow mustard velvet RED Valentino for a new store in London.

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"The initial idea, together with India, Was to create an intimate and emotional space. A Place That meeting Favours Dialogue, virtual and real exchange of ideas." Pierpaolo Piccioli, creative director of RED Valentino

The color and texture are fundamental to the work and achievements of India Mahdavi. It uses the service of light and creates unique atmospheres. Here with the drenched shop a quaint romanticism, architect brings back the day allayed these environments that are found in the metaphor of the cocoon or the alcove. The soft pink to yellow blends with felted texture elegantly underlined by brass rods. The white terrazzo floor is dotted with colorful circles and semicircles. presentation rails, racks, and lights are in brushed brass. Round mirrors placed on the wall are for geometry covering the ground. For seats, the architect chose to install chairs of 1970 years drawn by Charlotte Mahdavi, they invite guests to relax.

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To learn more, visit the site of India Mahdavi

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