Federico Masotto : We are Juice

Located in the district of Les Halles, the new juice bar in Paris We Are Juice is set by Federico Masotto Architect agency in an almost scenographic composition, giving to see the fruit juice preparation gesture on a large sculptural counter.

The identity of the place is strongly marked by a monolithic and mineral block, the faceted geometry reveals granite slabs compositions and colors, chosen for their chromatic contrasts and physical resistance to acidity of the juice. preparation products are made remotely using black glass slides embedded in granite.

The floors and furniture sets are stained black wooden casket and make polychrome counter. Three levels are offered Assize on large benches in the tradition of Parisian brasseries. The ceiling is animated volumes, the organic surfaces echo the fruit peel, in contrast to the smooth surface of the counter, and with the cold and brilliant lines of luminaires. Large mirror surfaces and multiply emphasize the rounded geometry of the room, giving it a theatrical dimension. The front can be opened completely on the street, and integrates into the Art Deco facade of the building designed by André Granet.

Project title: We Are Juice

Place: paris 2ème

Owner: SAS Juice

Mastery of work: Architect Federico Masotto

Area: 105 m2

Cost of works: 110 000 € HT

Calendar: Delivery January 2015

Photos: Philippe Garcia

The project is selected for ArchiDesignClub Awards in 2016 Inside the class / Cafes, foodings

For more information, visit the website Architect Federico Masotto




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