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Cent15 architecture : Papier Tigre

The contemporary Stationery Paper Tiger is getting a new look! Under the leadership of the agency Cent15 architecture, the space on rue des Filles du Calvaire (3rd arrondissement) now brings together a sales space, a personalization area and a manufacturing workshop. A place with an industrial soul warmed by the colors of the brand's iconic notebooks.

The project rehabilitates a place steeped in history. Former store of Matali Crasset in the omnipresent blue and even stationery almost 60 years ago, the space is characterized by a raw aspect voluntarily highlighted by the architects of the agency Cent15 architecture, project managers.

The adventure begins on the street where the dated and identified facade is quickly enlarged and smoothed. As is often the case for Parisian stalls, the architects quickly realized that the whole was provided with layers and were able to recover up to a meter in ceiling height. A discovery resulting in a monumental glass facade marked by the possibility of opening entirely in summer. An attractive feature that has a direct impact on the staff of the store, as Maxime Brenon, director of Papier Tigre told us: “This is the success of an architectural project in retail: ensuring that changes related to architecture are also seen in the turnover of the store. And this is really the case here. "

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The whole is designed as an architectural course punctuated by stages: a space dedicated to the presentation of products, a sales counter, a more subdued area dedicated to the personalization of products and a manufacturing workshop. To define these stages, the project managers imagine aisles, like those of supermarkets, and thus create a long itinerary.
This course is punctuated by six modules which allow the teams of the shop to modify the scenography of the space according to their desires. The vibrated stainless steel modules are mounted on casters and are provided with a storage base allowing sellers to restock without worries. "We like to change everything, all the time, so changing the heights and the positioning of the blocks was very important to us in order to offer different sales experiences to our customers on each of their visits" underlines Maxime Brenon. The choice of materials is important here. To echo a very rough envelope - conservation of the galvanized steel metallic curtain, concrete floor and visible technical elements - and to highlight the colored products of Tiger Paper, the architects bet on stainless steel which reflects the light, glass shelves that filter the lighting and wood that warms the whole.

“We wanted a positioning that was not that of classic stationery, a bit dated. We wanted to go the opposite of that, and create a modern, innovative and especially attractive concept. Voluntarily, our stationery today is very sober, a bit like a gallery, with clean machines, more similar to those of a laboratory than of a craft workshop. " Maxime Brenon, founder and director of Papier Tigre

This "manufacturing laboratory" is separated from the rest of the shop by plastic straps that can be found - the same ones you see in butcher shops for example - but remain visible to customers. Here, the light is cooler and the furniture, coming from trade, is suitable for manufacturing. Former workshop, this part also has a glass paving ceiling which brings light and charm to this space.

A complete place which dust off the image of traditional stationery.

To learn more, visit Cent15 architecture website

Photographs: Christophe Caudroy

Zoe Térouinard

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