Guerilla Marketing et Architecture

The facades of the Intercontinental Hotel Century City in Los Angeles are currently the theater of a projection of the artist Kime Buzzelli. The building of 17 floors turns into a giant screen for a visible show from Santa Monica beach to Century City.

Film Kime Buzzelli illustrates the services and amenities offered by the hotel. The architecture becomes support his own promotion, halfway between artistic intervention and operation of guerrilla marketingOffering a show in the city while spreading a promotional message.

Check out the video of the intervention Kime Buzzelli :

Source: Lunaticadesnuda

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