Des arbres en Benetton

For the opening of its latest store in Chile, the Italian brand flirts with guerilla marketing and street art dressing the trees surrounding streets woolen acid colors.

In these operations guerilla marketing, advertising intervene ephemeral in the city, for a time deflecting his perception and use.

In Santiago, to promote openness on Isidora Goyenechea avenue of one of its new stores, Benetton has organized an amazing urban happening.

Between streets Augusto Leguía and La Pastora, roadside trees were dressed in woven wool pieces, kinds of giant multicolored socks with organic motifs and fitted with a discreet green label in the colors of the brand.

Source: Zancada

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