frendeites
communities



Des arbres en Benetton

For the opening of its latest store in Chile, the Italian brand flirts with guerilla marketing and street art dressing the trees surrounding streets woolen acid colors.

In these operations guerilla marketing, advertising intervene ephemeral in the city, for a time deflecting his perception and use.

In Santiago, to promote openness on Isidora Goyenechea avenue of one of its new stores, Benetton has organized an amazing urban happening.

Between streets Augusto Leguía and La Pastora, roadside trees were dressed in woven wool pieces, kinds of giant multicolored socks with organic motifs and fitted with a discreet green label in the colors of the brand.

Source: Zancada

Post your comment

0
  • No comment on this article.

ADC Awards

ADC-Awards-logo-2017 250-01
The most outstanding architectural achievements elected by the professional community

>> Learn more

MIAWs

miaw white logo ok

An International Award to the best products for architects and layout professionals

>> Learn more

CONTACT US!

5, Saulnier Street - 75009 PARIS

T: + (33) 1 42 61 61 81

F: + (33) 1 42 61 61 82

[Email protected]

www.muuuz.com

about

my account

Mobile version