Matthew Day Jackson x Made by Choice : Kolho

If Formica takes you back to your grandmother's kitchen, New York designer Matthew Day Jackson may surprise you! In collaboration with the Scandinavian manufacturer Made by Choice - and the Formica group - the designer imagines a collection of tables and chairs with resolutely contemporary voluptuous curves. The 1970 years are definitely a comeback in the world of design!

A forgotten material associated with furniture from the 1960 and 1970 years, the Formica is more often surrounded by dubious flower tapestry than sleek and trendy furniture. And yet! Inspired by this challenge, Matthew Day Jackson combines Nordic-inspired seating with sinuous legs and armrests. The artist, known for his floral paintings, went to the city of Kolho (Finland) where he was able to visit the Formica factory installed in the town for nearly 70 years. A triggering event from which will result a collection established in partnership with Made by Choice which includes four different varieties of tables and chairs.


In addition to the unique silhouette of the furniture designed by Matthew Day Jackson, this collection stands out by different treatments, colorful, brown, smooth, matte ... One in particular reproduces the surface of the moon. An astral inspiration made possible by a laminate specially designed for the occasion, called MDJ Kuu, "kuu" meaning "moon" in Finnish. This process is set up from custom-made steel pressure plates, creating a textured surface of 0,8 millimeters, which is a scale representation of the hidden face of the moon.

By taking the party to revive this forgotten brand, the designer wants to establish a "new golden age of Finnish design", combining innovation and craftsmanship, celebrating the material above all. The collection, as fascinating as the cosmos, is a beautiful tribute to the city of Kolho and its industrial heritage and is currently presented in Milan (Italy).

What to sit ... head in the stars!

To learn more, visit the site of Made by Choice

Photographs: Felicia Honkasalo

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