KOYORI is a new brand of sophisticated products that embody the distinct sense of Japanese aesthetics. Collaborating with contemporary designers around the world, KOYORI produces quality furniture and home accessories with elegant designs that transcend borders. The official launch of KOYORI will take place during Milan Design Week in June 2022.
The KOYORI brand has been built with some of Japan's leading furniture and home decor manufacturers. As for the brand identity, it was formed under the supervision of the iconic British product and furniture designer: Jasper Morrison.
Made using exceptional Japanese manufacturing technology, all KOYORI products are designed to be treasured for generations and to bring happiness to their owners.
The designers Ronan & Erwan Bouroullec explain that their objective with the KOYORI project was to invent something new, while emphasizing the quality and specific technicality of the manufacturers: "We wanted the project to represent a collective intelligence , working with manufacturers to bring together their skills. We have tried to translate the essence of working with wood masters into the design”, explains Ronan Bouroullec.
KOYORI this new brand emblematic of the history of Japan whose each product tells a chapter.
Visuals ©: Koyori, Alexandre Tabeste, Hiroshi Iwasaki