For more than 20 years, Pantone has acted as a pope of trends by announcing the flagship color of the following at the end of each year. After the joyful Living Coral in 2019 and the vibrant Ultra Violet of 2018, the American brand surprises everyone with the Classic Blue, a most classic quasi-navy blue whose choice is not trivial.
Between demonstrations, strikes and ecological and political crises, to say that the end of 2019 was tumultuous is almost an understatement. And unfortunately, 2020 does not announce anything more encouraging. A tense climate that is felt everywhere, even in the choice of the color of the year by Pantone. If the link does not seem the most obvious, it is explained judiciously by the teams of the brand who select the "Classic Blue" to inaugurate the new decade, a classic shade which wants to be reassuring, sign of stability and optimism.
“Filled with deep resonance, the Pantone 19-4052 Classic Blue color ensures a solid anchorage. " Léatrice Eiseman, Executive Director of the Pantone Color Institute
If, on a global scale, the many tragedies and demands are frightening, they also symbolize a need for renewal, both politically, socially and environmentally. Thus, the Pantone teams prefer to see the glass half full and find that “We live in an era of trust and hope. Pantone 19-4052 Classic Blue expresses this type of consistency and optimism through its proven and reliable, unconditional shade of blue. " Funny coincidence, the first edition of the color of the Pantone year of 1999 was also a blue, the Cerulean, which responded to the anxiety and excitement of the transition to the year 2000. “The same feeling of anxiety that we could see in 1999 still prevails today in 2019. This is why, according to what we have seen happen in our world culture, we have chosen Classic Blue. It is a reassuring blue, full of calm and confidence that creates a connection. " Laurie Pressman, vice-president of the Pantone Color Institute, pointed out during an interview with Time.
Of course, beyond the love of color, there are well-crafted marketing arguments. According to Michel Pasoutreau's book, Blue, History of a color, blue would be the favorite color of adults all over the world, and this from far away. In addition, if its use has known many twists and turns in history - rejection in Antiquity then ennobling in the Middle Ages -, it is today a rather neutral and cold color, "Like our contemporary western societies" concludes the sociologist.
Thus, Pantone takes little risk in choosing a blue as the color of the year, since it ensures resounding success in a world where 85% of purchases are made according to the sole criterion of color. It should also be noted that this shade would have soothing properties, perfectly matching the current needs of consumers. By focusing on Classic Blue design pieces, decoration lovers would therefore ensure a positive, reassuring and relaxing interior.
Jackpot also for manufacturers who have already been using this tone for many years and who can now enhance their old collections while keeping up with the trend.
So, would blue finally be the color of silver?
For more information, visit the Pantone website
Photographs: 1) Getty Image
2) 3) 4) Pantone