Ikéa squatte le métro parisien

Since yesterday, IKEA has invested four stations of the Paris Metro. Along the docks, chairs and sofas of the brand will replace the usual two weeks for the subway benches. A campaign of original and offbeat urban communication.

These temporary facilities will be visible from 10 in 24 March 2010 in the resorts: Saint-Lazare on 12 Porte line La Chapelle Champs Elysees Clemenceau on 13 line direction Châtillon, Concorde on 8 line direction Créteil and Opera on the line 8 direction Balard.

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