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Poltrona Frau par Universal Design Studio



In London, the agency Universal Design Studio sign the interior of the showroom of Poltrona Frau furniture editor. Located in a former industrial building of Clerkenwell, the project unfolds on two levels and is built around a sculptural staircase and minimal chanted mezzanines used for the exhibition of furniture from Italian publisher.













On this project, Universal Design Studio says:

"The Poltrona Frau showroom Occupies two floors of an ex-industrial grade 2 listed building in London's Clerkenwell area. The space has-been designed to display standard production parts and showcase bespoke projects Such As airplane and yacht interiors from the seven companies comprenant the Poltrona Frau group.

Universal Design studio's main objective was to realize a pure and calm environment for the furniture while retaining the rough fabric of the existing industrial shell. In order to make the basement a usable space, it was essential to create a strong spatial connection between the two floors.

An opening was made in the ground floor for a wide and imposing staircase, which acts as both the center of the project and the main display area. The abstracting effect of the stair's matt black finish and invisible connection details make it appear as a large sculptural object rather than an architectural component. The steps of the staircase are solid oak timbers and simply rest on the steel structure in stacks to form the treads and risers.

The Showroom's built in flexibility allows it to play host to exhibitions, design events and day to day showroom activities seamlessly dans le même space. "

Photographs: Universal Design Studio

To learn more, visit the site ofUniversal Design Studio And the one of Poltrona Frau.

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