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YPYC Architects : Vita Planet

What's more appropriate to hide a jewel that a sophisticated setting? Reinterpreting the classic little red velvet box, teams from Chinese studio YPYC Architects are building a commercial space for jewelers Vita Planet in Hangzhou (China).

On a small area of ​​45 square meters, the designers of the Vita Planet store have only one watchword: delicacy. Located on the ground floor of an old residential building with a dilapidated facade, the store stands out in a neighborhood with tired colors. If the pristine square facade is a cold architectural bias, there is nothing ...

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The ensemble is divided into three distinct rooms, each with its own history, emotion and color. The master builders draw directly from the customer experience to create a venue that reflects each step of their visit. Accessible from the street, the first space - a deep red monochrome - tends to arouse the curiosity of potential future buyers, its bright color being partially visible from the outside and the continuation of the course being suggested thanks to small arcades at varying sizes and locations. This small chamber then leads to two pieces of equal size: "Cheerfull" and "Calm".

The transition takes place in the choice of the colored coating of spaces. If the first was bright red, the second will shoot on orange, a shade that the architects here equate to the excitement and enthusiasm of customers face the creations of jewelers and other designers. Although the first two steps are visually connected by the presence of hollow volumes, the latter is made more independent by the presence of a glass roll. A pink-clad space inviting to calm, making this buying session a relaxing and satisfying experience.

A simple treatment by color that does not lack subtlety.

To learn more, visit the website of YPYC Architects

Photographs: PROJECTION

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