Nomade Architettura : Waterbeat Society

The first hydrospinning center to be established in Italy, the Waterbeat Society promises its users to make them sweat in a very "Miami Vice" setting. A large reinforcement neon neon, checkers and pop colors, the agency Nomade Architettura imagine a place in which the swimsuit lycra would not be synonymous with lack of taste.

Just a stone's throw from the Piazza del Duomo in Milan, the aquagym center takes place in a space of 240 square meters spread over two levels and a mezzanine. Accessible from a pedestrian street, the ground floor houses the reception area, a waiting room and two massage cabins hidden behind heavy green velvet curtains, when a third is installed at the top of a staircase. white aluminum with perforated railing, on the mezzanine. A futuristic-looking glass elevator then leads to the basement where the heart of the project is located: a pool that can accommodate up to 13 bicycles as well as locker rooms for men and women.


The design is inspired by California's 1980 years, the mother earth of fitness and declines a shades of blue in different textures and prints; Monochrome walls, velvet or tropical motifs thus plunge the Italian sportsman into a completely different era where extravagance was in the spotlight. An atmosphere exacerbated by the presence of checkers created from white tiles and dark joints declined in several areas of the center - reception desk, collective showers or storage furniture -, as well as the visual identity of the brand and its slogan, " Be a "hydrolover", illuminating the waiting areas with pink neon lights.

A colorful set that will delight the nostalgic of Jane Fonda!

To learn more, visit the website of Nomade Architettura

Photographs: Simone Furiosi

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