Giada Forte x Robert Vattilana : Forte Forte

Show in front of ! Forte Forte, the Italian brand, has taken over rue de Grenelle (7ème arrondissement) for its very first Paris address, designed by its founder Giada Forte and his companion, and artistic director Robert Vattilina. A shop of 100 square meters looking like a boudoir radiating beauty.

The brand Forte Forte offers its very first shop in Paris on a prime location. It's in the heart of the Saint-Germain-des-Près district, where a succession of high-end fashion and ready-to-wear fashion labels follow one another, that its founder Giada Forte decided to put on her clothes. 

At the entrance of the Parisian setting of the Italian house, the visitor is greeted by a few granite steps where the pink onyx - which we will soon find inside - is invited to the last one. In this setting imagined by Giada and his companion - and incidentally artistic director - Robert Vattilina, the hardness of the noble materials like quartz and marble blends blissfully with the softness of the powdery hues that appear on the wall and on the walls. curtains. The spirit of the place, which is contemporary and refined - like the world of the Italian architect and designer Carlo Scarpa - is awakened by a piece of wall covered with gold leaf.


"The strength of the stone is tempered by reflections, ruptures, which suggest a delicacy" Giada Forte, founder of Forte Forte.

Furniture side, only two meridians come to flirt with the few coffee tables on which are placed works of art belonging to the couple of aesthetes. Sculptures by the French-Israeli artist Achiam, ceramics by the French Emmanuelle Roule and giant agates of Madagascar ... Many small treasures acquired during trips that recall the DNA of certain collections.

The centerpiece of these places, the fitting room covered with green velvet, hides behind doors inspired by the Bauhaus in the image of mirrors with geometric lines placed near the delicate brushed brass doors that remind us of the primary purpose of this new address.

A strong very pretty jewel.

For more information, visit the website STRONG FORTE 

Photographs: DR

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