Ivy Studio : Les Nettoyeurs White’s

A connected concept store? A luxurious pied-à-terre? What nay! Located in the Boucherville district of Montreal (Canada), this marble and brass setting actually hides a top-of-the-range laundry inspired by Parisian apartments in the beautiful neighborhoods.

Characterized by a minimalist aesthetic and licked, the establishment renovated by Ivy Studio takes the codes of Haussmann housing typical of the French capital by adding a touch of contemporary sophistication. Here we are far from the usual austere and impersonal dyers.

If the palette of colors and materials that make up the whole is sober, it does not lack refinement. Pristine walls embellished with crown molding and terra cotta tiles arranged in a herringbone pattern surround a large black marble countertop, creating a welcome deep contrast. Everything is awakened by discreet brass details including a chandelier signed Lambert & Fils, a sculptural rack and the visual identity of the stall.


The illusion of being in a luxury boutique of the 16ème arrondissement does not stop at the woodwork. The elegance of the laundry is enhanced by a display of 4 meters high presenting the ecological products used for the maintenance and cleaning of clothing, similar to a display of beauty products. And if you still doubt to be at the bleacher, a bay window gives a glimpse of the agitation of the employees and the treatment offered to your clothes.

The space is complemented by an annex located in the center of the French-speaking city, also designed by the Ivy Studio. Equally minimalist, the launderette benefits from a manufacturing treatment, leaving the technical elements apparent. A little touch of originality: the machines, barred with the White's logo, are for once black.

We would almost like to wash his dirty laundry in public.

For more information, visit the Ivy Studio website

Photographs: Annie Fafard

Zoe Térouinard

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