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VINSON & Co : Showroom Birkenstock 1774

From trendy to ultra trendy, the German brand of sandals Birkenstock opens a Parisian showroom dedicated to the exhibition of his latest collaborations. Now in the spirit of the times, the German firm offers a contemporary interior designed by the British studio Vinson & Co. A bright space with refined decor that becomes the trendy setting of these comfortable shoes from across the Rhine. It's the height of chic.

Located in a Parisian apartment on Rue Saint Honoré (1er arrondissement), the Birkenstock 1774 Showroom is set in a typical Haussmannian 170 square meter space, with its rich moldings, large mirrors, stone fireplaces and herringbone parquet flooring. on the ground.

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At the request of the brand name, the studio Vinson & Co preserves the simplicity of the original apartment by simply adding a sharp selection of furniture and objects of exception. The most creative Birkenstock models - such as the fake fur mule designed by Phoebe Philo for Céline - work alongside famous design pieces. We find in particular the chair Roly Poly from British designer Faye Toogood, the elegant wooden seats by Swiss architect Pierre Jeanneret and the oak table Big Foot from German designer Philipp Mainzer. All coupled with abstract textile works designed by the London embroiderer Geraldine Larkin.

Historical architecture, iconic furniture and creative shoes meet to immerse us in the new Birkenstock universe. If the hype style of the German sandal is still debated, the decoration tinged with elegance signed Vinson & Co is at the forefront of fashion.

In its ascent to the hype, the brand finally finds shoe to his foot.

To learn more, visit the Vinson & Co studio website

Photographs: DePasquale + Maffini

Léa Pagnier

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