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From old fashioned to ultra trendy, the German sandal brand Birkenstock is opening a Parisian showroom dedicated to the exhibition of its latest collaborations. Now in tune with the times, the Germanic firm offers itself a contemporary interior designed by the British studio Vinson & Co. A bright space with refined decor that becomes the trendy setting for these comfortable shoes from across the Rhine. It is the height of chic.

Located in a Parisian apartment on Rue Saint Honoré (1er arrondissement), the Birkenstock 1774 Showroom is set in a typical Haussmannian 170 square meter space, with its rich moldings, large mirrors, stone fireplaces and herringbone parquet flooring. on the ground.

At the request of the patronymic brand, the Vinson & Co studio retains the simplicity of the original apartment by simply adding a sharp selection of furniture and exceptional objects. The most creative Birkenstock models - such as the faux fur mule designed by Phoebe Philo for Céline - thus rub shoulders with famous designer pieces. We find there in particular the chair Roly Poly from British designer Faye Toogood, the elegant wooden seats by Swiss architect Pierre Jeanneret and the oak table Big Foot from German designer Philipp Mainzer. All coupled with abstract textile works designed by the London embroiderer Geraldine Larkin.

Historical architecture, iconic furniture and creative shoes come together to immerse us in the new Birkenstock universe. If the hype style of the Germanic sandal is still debated, the decoration tinged with elegance signed Vinson & Co is at the forefront of fashion.

In its ascent to the hype, the brand finally finds shoe to his foot.

To learn more, visit the Vinson & Co studio website

Photographs: DePasquale + Maffini

Léa Pagnier



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