Who says shopping can't be an architectural experience? Surely not the managers of the Italian luxury brand Prada who set down their suitcases last month at Galeries Lafayette in an unusual setting. A look back at a scenography work unlike any other.
After moving to Printemps Haussmann last September, Prada was able to offer its clients a unique experience a stone's throw from its former residence: the “Hyper Leaves” project. Staged in a dazzling setting, the elements of the spring-summer 2020 collection take place in two ephemeral pop-ups stores that energize the iconic Parisian boutique.
The first step of this upscale stay? The installation of 15 showcases reinterpreting nature in a contemporary ensemble inviting luxury. Variations of neon green embellished with the brand's famous triangular logo, which can also be found everywhere in sales areas.
In the men's section there is a monumental baobab made of painted wire mesh and covered with green neon lights when, for women, it is a carousel designed in the same conditions that welcomes customers from department stores. Colossal installations that stand in a 77 square meter staging where nature seems to reclaim its rights. Backlit wallpapers in the background, oversized leaves that serve as displays and colorblock floors constitute the decor of this ephemeral boutique, unfortunately closed today.
A unique experience.
To learn more, visit Prada website