They truly represent the revolution in contemporary watch design. By their originality, their singularity and their aesthetics, the Pop Up clocks imagined by Philippe Lebru, creator and silversmith of the Utinam brand revisit time and overturn codes ...

Iconic is the Pop Up in the world of watchmaking. And it is so much so that it is constantly reinventing itself to make the beautiful story last. A page had already been written thanks to the collaboration of the manufacture with the French street-artist Pablito Zago. The rest is promising since the brand has decided to renew the experience by calling on other independent artists to work on the surfaces of matter and produce one capsule per year in numbered 8 copies. In their original version, Pop Ups sparkle as much as they fascinate ... 

This success story is the work of Philippe Lebru who was keen to create a timeless clock, which would defy time and would be the signature of a desire for a work in motion! A first opus was then born, produced alongside the internationally renowned watch architect Alain Silberstein and unveiled in February 2021 at the MAD Galerie in Geneva, then in Dubai and Tapei. 

A real jewel which also presents irreproachable mechanisms born of the obsession with perfection of the watchmaker. Here, the frequency of the balance wheel beats the real second while the self-balancing suspended movement was awarded the Grand Prix of the Lépine competition. 

A new generation from Franche-Comté that crosses the ages and sublimates interiors.

About Utinam: 
Under the label of Utinam Besançon ©, Franche-Comté watchmaking is making its revolution. Since 1993 the insatiable bisontin designer, Philippe Lebru, has been counting and telling time. He himself sketches the silhouette of his watches and clocks and is constantly innovating both in terms of watchmaking technique and design. This mad passion for contemporary watchmaking results in objects skilfully combining sobriety and spectacular ...

Editor's choice:
Because they create fascination and a touch of surprise, too, the iconic Pop Up clocks could not but be rewarded. The editorial staff loved the collection, its uniqueness, and its mechanics and logically awarded it the Muuuz International Award 2021 in the “Interior equipment / Clock” category.


To learn more, visit the Utinam site.







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