After an initial presentation in its Paris showroom, RBC welcomes the American group MillerKnoll to Lyon. Herman Miller, Inc. acquired Knoll last year. The merger of these two American companies, Herman Miller and Knoll, gave birth to a brand collective – MillerKnoll – which is a leader in the design industry.
This event, which will take place at the Orange Cube from May 5 to 17, 2022, presents the history shared by the two iconic companies before the birth of MillerKnoll, their common culture and their commitment to design, innovation, operational excellence. and sustainable development. The choice of RBC, a historic player in the national distribution of furniture, is obvious. For 35 years in France, RBC has been regularly committed, through a program of exhibitions and conferences, to the promotion of architecture and contemporary design.
The RBC Lyon showroom is dedicating its space to a demonstration of design with the presentation of Knoll icons, “pillars” of design history and an illustration of the excellence of Herman Miller creations in terms of ergonomics, innovations - both in terms of concepts and materials - at the service of the well-being of users.
A SPEECH BASED ON THE COMMERCIAL WILL OF MILLERKNOLL AND RBC
This staging is also an opportunity for MillerKnoll to show that beyond its undeniable financial solidity, its capacity for growth and profitability, the entire collective of brands and its exceptional catalog have given birth to the preeminent leader of modern design, catalyzing the transformation of the home and office sectors at a time of unprecedented upheaval.
The choice to make this announcement is a strong gesture and marks MillerKnoll's desire to base its commercial policy on an international network of major distributors. This gesture naturally refers to the French distributor, RBC, which will celebrate its 35 years of expertise this year.
The group, with its national coverage and via its distribution network from Paris to Avignon, via Lyon, Montpellier and Nîmes, is a major player in B2B, hospitality and private residential matters; without forgetting the export projects.
Like MillerKnoll, as unprecedented trends reshape our lives – including new ways of working, greater focus on home, the evolution of digital, the rise of direct selling business models and the emphasis on sustainability, health and well-being – RBC is redefining home and office solutions, hand in hand with architects and space planners.
Numbers: : MillerKnoll's dynamic brand collective includes Herman Miller and Knoll, as well as Colebrook Bosson Saunders, DatesWeiser, Design Within Reach, Edelman Leather, Fully, Geiger, HAY, Holly Hunt, KnollTextiles, Maars Living Walls, Maharam, Muuto, naughtone and Spinneybeck|FilzFelt. MillerKnoll is an unparalleled platform that redefines modern design for the 21st century. The company is present in more than 100 countries around the world, with 64 showrooms worldwide, more than 50 physical points of sale, not to mention the multi-channel online points of sale.
In France : MillerKnoll builds on decades of historic presence through its individual brands. With their respective identities, the MillerKnoll brands have their own showrooms with dedicated teams, working together on projects offering a unique design and experience to its customers. All the brands meet market needs and are experiencing a growth rate of over 20% year on year.
THE MILLERKNOLL AND RBC PARTNERSHIP
If for 35 years, RBC has exhibited, collaborated and prescribed the vast majority of the MillerKnoll “collective of brands”, in particular Knoll, Muuto, Hay, Maharam, naughtone, Fully… it is a great recognition for the group to be the one of the first French partners of the new American leader. RBC is proud to illustrate with this unprecedented event a shared commitment to MillerKnoll for the promotion of modern design and innovation, vectors of growing dynamism.
“It is an honor for us to host this unique presentation, putting the identities of Herman Miller and Knoll into perspective, and to be the anchor of this first public speaking on national territory. This merger between two strong entities: one expert in the distribution of furniture for 2 years, and the other in the manufacture of designer furniture, was obvious. This partnership gives us the opportunity to offer architectural firms, local authorities, key accounts, professional and individual customers, a global response and access to "different universes", at different price levels, under the same entity. » Franck Argentin, CEO and founder of RBC.
“The MillerKnoll exhibition with RBC in Paris is an exciting step and an opportunity to show European clients the power of our brand collective. Our full potential as MillerKnoll is realized through our network of world-class distributors. RBC has been providing creative solutions to our clients for 35 years and we are confident that our partnership will fuel growth and innovative design for decades to come. » Emmanuel Delvaux, Vice President MillerKnoll Europe.
EXHIBITION FROM MAY 5 TO 17
« REDEFINING MODERN DESIGN FOR THE 21e CENTURY "
RBC LYON, 42 QUAI RAMBAUD, 69002 LYON
WEDNESDAY, MAY 11, AT 19 P.M.:
CONFERENCE WITH EMMANUEL DELVAUX, VICE-PRESIDENT OF MILLERKNOLL EUROPE, FRANCK ARGENTIN, FOUNDER OF RBC AND FRANCOIS BASILIEN, DEPUTY DIRECTOR OF RBC.
About MillerKnoll : MillerKnoll is a collective of dynamic brands coming together to shape the world we live in. MillerKnoll includes Herman Miller and Knoll, as well as Colebrook Bosson Saunders, DatesWeiser, Design Within Reach, Edelman Leather, Fully, Geiger, HAY, Holly Hunt, KnollTextiles, Maars Living Walls, Maharam, Muuto, naughtone and Spinneybeck|FilzFelt. MillerKnoll is an unrivaled platform redefining modern for the 21st century by building a more sustainable, equitable and beautiful future for all.
About RBC, a design leader for 35 years : Franck Argentin founded RBC 35 years ago. The family-owned and independent group is today one of the most important distributors of design in France and Europe, with a Parisian establishment which has consolidated its national and international influence since January 2018. From the opening of the 1st showroom in Nîmes in 1987, RBC stands out for its desire to honor design as much as those who make it. Each store is thus designed by a renowned designer or architect, like a manifesto, whose furniture and objects it presents are skilfully staged. Regularly, events and exhibitions are organized there to give carte blanche to recognized or future designers or publishers, often led by conferences. The construction of a building by Jean Nouvel in 2012 in Montpellier is an example of this desire to promote and defend design creation. Destination in itself, it offers on 2m000 a showroom of the biggest brands of furniture and lighting, a specialized bookstore, and a concept store "le 2". In 609, the RBC group is opening its 2019th showroom: Poliform Lyon, a place in the heart of the city, 9% dedicated to the Italian brand with an offer of exclusive accessories selected by RBC. RBC now shares its passion and know-how in a network of unique locations in Paris, Lyon, Montpellier, Nîmes, Avignon and Gallargues.
To learn more, visit the RBC website.