In France, the market for LVT floors (luxury vinyl tiles) represented more than 20 million square meters in 2021 (building distribution), including 4 million made of tiles and strips. At Udirev, the plumping ranges are a great success with a sales volume of +15% in 2021, a growth that should accelerate further this year. 

In 2009, Udirev positioned itself as a pioneer by launching Original 70: the first range of slabs and slats in France. Today, always concerned to best meet the expectations of its customers, Udirev presents a revisited collection distinguished by a wide variety of decorations and formats. A particularly inspiring collection in terms of design and layout.

With 35 decors – including 18 new ones – and 4 slab and plank formats, Liberty Original 70 appears as a very complete collection and offers play on the layout so that each floor becomes unique. Delimiting an area, giving rhythm to a room, giving perspective and style, enlarging the space, Liberty Original 70 offers great freedom in floor design. To facilitate the choice, the collection adopts a very educational presentation combining formats, decorations and layout.

The new Liberty Original 70 collection reflects the Liberty brand's high degree of commitment to environmental conservation and indoor air quality. In addition to its composition of recyclable and phthalate-free virgin PVC, it benefits from the Floor Score certification – the most recognized indoor air quality (IAQ) certification standard and eligible for many green building programs – and from an EPD attesting to the environmental performance from a life cycle perspective. 

The Liberty Original 70 collection obtained, in August 2021, an Environmental and Health Declaration Sheet (FDES). This takes into account the entire life cycle of the product, from the extraction of raw materials to its end of life, without forgetting the transport, the implementation and the very use of the product. It is a major tool for assessing the environmental performance of buildings.

It is thus a collection gentle with the planet and of high quality.


Visuals ©: UdirevUDIREVIMAGE


To learn more, visit Udirev's website.


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