To design its Pop-Up Store in New York, the clothing brand Pantone Colorwear made calls for Humbert and Poyet agency. Faithful to own codes to the brand, the architects signed a colorful and playful interior.
Visible from the outside to attract the attention of passersby, this temporary boutique is like a tunnel streaked color bands rainbow sky from the lightest to the darkest. Products are staged in their transparent packaging and presented to form mosaics in bright colors. This approach focuses on the color excessively sees softened by geometric lines that fit and structure spaces.