Spring has returned! And with it, the eponymous festival organized by… Printemps stores. The opportunity to discover a scenography in the colors of the new identity of the group which played between metallic and inflatable structures.
The first edition of the Spring Festival has therefore taken place! For this, Paf atelier and Yard were entrusted with the design and scenography of the event.
The elements chosen drew from the imagination of the marine lighthouse or even water towers. To discover them, you had to go to one of the chain's stores, and more precisely to the most legendary Printemps, the famous “Haussmann”, located in the 9th arrondissement of Paris.
The huge structures made it possible to signify the entrance to the festival located rue Caumartin and rue de Provence where one could find stands or even a stage to welcome the live artists.
Here, green dominated the space in order to create a scenographic unity and a real contrast with the surrounding Haussmann buildings. Between musical entertainment, workshops, sports classes and food trucks, the department store has unveiled an eclectic program in order to seduce all Parisians.
The guest star of the festival? Eddy De Pretto came to make an unforgettable show!
Visuals ©: PAF PRINTEMPS